What is keyword research?

keyword research is an essential part of any search engine optimization (SEO) strategy and is often the first step when optimizing a website. The goal of keyword research is to identify and target relevant keywords that have the potential to drive quality traffic to your website and increase search engine rankings. By researching and selecting the best competitive keywords for your website, you can make sure that your website appears in search results for relevant terms that users are searching for.

Keyword research begins with creating a list of relevant terms based on the overall topic or theme of your website. To do this, you can use keyword research tools such as Google's Keyword Planner, and then narrow down the list by inputting various criteria such as relevancy, popularity and competition levels. From here, it is important to review each keyword's competition level in order to determine if it is feasible for you to rank organically on SERPs (search engine result pages). You should also consider refining or adding additional layers of specificity with 'long-tail' versions of your target keywords.

It is important that your keywords are closely related to the content found on your website so as to provide value both to customers searching for information on SERPs as well as Google algorithms when crawling and indexing webpages. You should try to create keyword variations wherever possible using synonyms and modifiers while also adding geographical context if applicable. Each piece of content you create should be optimized around one or two main keywords or phrases with variations spread throughout other aspects such as meta data, image alt tags etc.